Mobile Performance Marketing
Mobile Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it needs extra technical knowledge than regular GTM and may present added costs, it can cause better accuracy and more trustworthy data
Pixel tracking utilizes a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, utilizing pixels, is having difficulty with changing browser privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is much less exact than it needs to be.
Server-side monitoring is a much more protected option that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, implying it's less most likely to be influenced by advertisement blockers or other safety and security measures. This provides extra exact data and a more complete image of individual journeys across networks.
On top of that, this kind of tracking allows organizations to track conversions beyond the site, such as phone calls and in-store brows through, which can be hard for pixel-based monitoring. This flexibility gives marketing experts a lot more ownership over the data they send out, and makes it simpler to comply with numerous information legislations. It's also a whole lot much less susceptible to fraudulence, as it's harder for fraudulent stars to control the system by altering the postback link.
2. Much better control over data.
Server-side tracking permits companies to collect and enhance data prior to sending it to third-party analytics/advertising platforms. This improves information completeness and precision, which can aid marketing professionals make more informed advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are frequently obstructed by advertisement blockers, which can result in information collection disturbances and unreliable results. Server-side monitoring allows companies to bypass these constraints and supply precise, regular information that is less at risk to interference.
This type of monitoring also permits services to track conversions that take place beyond the site, like call and in-store purchases. This is important given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is extra trustworthy for companies looking for to adapt to these adjustments.
3. Less vulnerable to scams
Server-side monitoring allows organizations to control information payloads prior to it reaches 3rd party endpoints, improving protection and privacy. This is specifically important as various browsers and platforms significantly change exactly how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these constraints and continue to track conversions that occurred beyond your site.
On top of that, server-side tracking enables you to capture user information straight on your own servers. This removes dependence on third parties, which can be susceptible to breaches and privacy offenses.
A server-side tracking system is a set of directions that informs your internet site's web server what events to tape. This information is then sent to analytics devices like Google Analytics and Facebook Organization. It's additionally utilized to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that uses a little item of code on your website to gather data from individuals.
4. Easier to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it reduces the scope of data administration and provides organizations much more control over transmission, making it normally a lot more reputable. Therefore, it's much less vulnerable to information difficulties caused by things like a broken link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise referral marketing software data and helps make certain conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.